Think different: Lessons Donald Trump Should Learn From Steve Jobs’ Turnaround of APPLE

Posted: November 17, 2016 in FRONT PAGE, SKEET

If our nation was to embark on a modern-day Manhattan Project, a time-sensitive super-weapon, constructed with the urgency of ensuring our nation’s very survival, how would we, should we, as a people, as a nation, go about it?

The Manhattan Project was a spare no-expense massive undertaking, America successfully completed, while simultaneously producing more tanks, planes, ships, armaments and supplies than the rest of the world’s nations combined.

The multiple threats we as a nation face today make the Nazi Germany and Imperial Japan threat look trivial, in many ways. America’s biggest threat: our expenses are growing much faster than our income.


Success leaves clues; so does failure.

Apple reached an all-time-high market-cap of 775 billion dollars in February of 2015. Apple is currently the most-valuable corporation ever created (by stock price,) and the most-profitable corporation ever created. It wasn’t always this way; many have forgotten that in 1997 Apple was on the verge of extinction.

Before the iPhone, iPad, iMac… there was once a bloated failing bureaucracy called Apple Computer. At the time, Apple had multiple redundant product lines, multiple failing products: (digital cameras, printers, fax modems;) a confusing pricing strategy, unfocussed R and D, ineffective marketing, no core philosophy or reason for existence, I could go on and on…

In 1997, Steve Jobs returned to Apple, the company he envisioned, founded, created, and then was fired from in 1985. In 1997 Apple’s very survival was in question, Apple was on the verge of bankruptcy, literally.

During Jobs’ time away from Apple, (1985-1997,) he founded NeXT Computer, a company which he sold to Apple, for 400 million dollars, also during this productive time, Jobs created Pixar, a company which sold for 7.4 billion dollars to Disney. Not bad.

I mention these two facts because a man in the audience, (who’s part of 1997’s failed Apple bureaucracy, who’s job is on the chopping block,) challenges Steve Jobs on many levels.

“Mr. Jobs, you’re a bright and influential man.

It’s sad and clear that on several counts you’ve discussed you don’t know what you’re talking about. I would like, for example, for you to express in clear terms, how, say Java, in any of its incarnations, expresses the ideas embodied in OpenDoc. And when you’ve finished with that, perhaps you could tell us what you personally have been doing for the last seven years.

NeXT Computer, founded by Jobs in 1985, was not a profitable corporation when Apple purchased it for 400 million, but, the technology Steve Jobs developed there was awesome; it’s why Apple products work so much better than their competitors. NeXT Computer developed the most advanced operating system in the world, this OS is the core of Apple’s OSX and IOS.  Not bad.

Steve Jobs could have blasted his audience challenger into oblivion, “look pal, in the last 7 years of my life I created two additional multi-billion dollar corporations (NeXT and Pixar,) the technology I created will change forever the way we watch movies, and the way we create and use computers; what have you done?”

Instead, Steve took the high road.

Jobs’ answer paraphrased, “Apple has some really good people, who are really smart, working really hard, focussed on the wrong things.” And, “Our customers needs outweigh the needs of our engineers.”

Similar hostile conversations, challenges from the entrenched bureaucracy and the old world order, (Obama, Bushes, Kasich, Cruz, Romney, Clinton, and all the people they hired,) are taking place in Trump Tower and in the media as I write this post.

The “swamp” is full of corruption for sure, but it’s also filled with good people that have merely been focussed on the wrong things. Donald Trump has his work cut out for him.

The Apple Turnaround.

Focus is About Saying NO.

Apple laid off thousands of people, eliminated entire divisions, streamlined product lines, focussed all its energy and resources on implementing Steve Jobs’ vision. Steve Jobs also fired his board of directors, and replaced them with loyalists.

Finally, Steve Jobs found the best and brightest people, many from within Apple, and motivated them to do their best work.

Here’s the team Steve Jobs used to implement his vision, create “insanely great” products, and change the world. Here are the men, white men, who Steve Job’s hired and promoted to build the most profitable, and largest corporation ever conceived by man:


<sarcasm> Notice the commitment to diversity? </sarcasm>

GWB in Rose Garden Statement with Cabinet members Wednesday, July 30, 2008. White House photo by Joyce N. Boghosian

President Barack Obama and Vice President Joe Biden pose with the full Cabinet for an official group photo in the Grand Foyer of the White House, July 26, 2012. Seated, from left, are: Transportation Secretary Ray LaHood, Acting Commerce Secretary Rebecca Blank, U.S. Permanent Representative to the United Nations Susan Rice, and Agriculture Secretary Tom Vilsack. Standing in the second row, from left, are: Education Secretary Arne Duncan, Attorney General Eric H. Holder, Jr., Labor Secretary Hilda L. Solis, Treasury Secretary Timothy F. Geithner, Chief of Staff Jack Lew, Secretary of State Hillary Rodham Clinton, Defense Secretary Leon Panetta, Veterans Affairs Secretary Eric K. Shinseki, Homeland Security Secretary Janet Napolitano, and U.S. Trade Representative Ron Kirk. Standing in the third row, from left, are: Housing and Urban Development Secretary Shaun Donovan, Energy Secretary Steven Chu, Health and Human Services Secretary Kathleen Sebelius, Interior Secretary Ken Salazar, Environmental Protection Agency Administrator Lisa P. Jackson, Office of Management and Budget Acting Director Jeffrey D. Zients, Council of Economic Advisers Chair Alan Krueger, and Small Business Administrator Karen G. Mills. (Official White House Photo by Chuck Kennedy) This official White House photograph is being made available only for publication by news organizations and/or for personal use printing by the subject(s) of the photograph. The photograph may not be manipulated in any way and may not be used in commercial or political materials, advertisements, emails, products, promotions that in any way suggests approval or endorsement of the President, the First Family, or the White House.Ê

Find and hire the best, brightest, and most-effective executive management.

Cabinet-level appointments should have a proven track record; they should be effective CEOs in their own right, with proven executive experience successfully running fairly large entities.

Failed CEOs need not Apply.

First term senators need not apply.

Affirmative action hacks need not apply.

Anchor babies and those born in Canada need not apply. (Cabinet Secretaries are in line for the presidency, as such they must be constitutionally eligible to serve as President.)

In this time of transition, in this modern age of “balance,” “moral equivalence,” “political correctness” and “diversity,” it’s tempting to follow the precedents of the last administrations and hire people based on lets just say different criteria.

Our nation is in trouble, period. We are bankrupt in every sense of the word.

Donald Trump owes NOTHING to the political establishment of his party, owes nothing to the politically-correct diversity champions, owes nothing to the DNC, owes nothing to the NWO globalists or the neocons.

That being said, if the best person for a particular job happens to have been on the wrong side of history in this election, and Donald Trump trusts him/her, so be it. (Germany would have starved to death after World War 2 if we’d killed all the Nazis.)

America is worth it.

Would you hire a brain surgeon to operate on your brain, who made it through “the system” based on his race?

Screen Shot 2015-09-11 at 5.33.00 PM

Or hire a CEO based on having ovaries?


The men Donald Trump hires should be the best, period. The BEST people, period. No one would snicker racism if he fielded an all-black basketball team, nor should they snicker if his cabinet is all white and all male.

Am I saying no diversity? Absolutely not. Hire the best people, worry about what their race/sex/or sexual orientation is later. If the absolute best people happen to be all white men, SO BE IT.

He should hire people as if he is building a team to save our nation. He should hire people as if it was his money he was spending. He should hire people as if the wrong choices will get people killed. He should hire people as if the fate of our republic is in question.

I trust he will.


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